Michael McCallister

Posted by Richard_Foulkes
“Let’s say your site’s doing great. Rankings are strong, organic traffic is flowing and revenue is growing. Do you really want to undo all that hard work? I’m guessing not.

However, by thinking strategically, you can take the opportunity to improve a site’s performance after a redesign.”

Source: moz.com

Written for professional ‘search engine optimization’ specialists, this post will help you think about how to redesign your site with an eye to serving more potential readers.

Some of this may be too hard for DIY writers to implement on their own, but is useful for every web professional.

Happy New Year everyone!

See on Scoop.it – Build Your Author Platform: New Rules

It’s one of my stock phrases: “The world needs more writers, and fewer wannabe-writers.” Sometimes people think I’m being the crotchety published author telling all the new independent and self-published writers to give it all up. Nothing could be further from the truth.

Two fundamental characteristics define writers to my mind:

Writers write, wannabes dream of being writers

Embed from Getty Images

If you want to be a writer, open up a word processor, text editor, or pad of paper and start putting words down in some permanent form. Now you have a copyrighted work! Develop your writing habit by repeatedly putting words down in some permanent form; every day is best, but don’t beat yourself over the head if you miss a day now and then. You won’t get better unless and until writing becomes a habit.

Writers look for readers

Wannabes who take the first step (develop their writing habit) too often believe their work isn’t good enough for others to read. Too often, we’re our own worst critic, but let me say this as clearly as I know how: the only way to succeed as a professional writer is to get readers! You have to find — and grow — an audience for your writing.

Today’s writers have a multitude of tools and places to try out their skills, and new ones pop up regularly. If you want to hone your fictional craft, try WattPad, or enter a contest. If you just want to describe your view of the world, head to WordPress.com and start blogging. Use your Facebook or Google+ space to find others interested in the same things you are and write to them.

English: Professional writers recruit for Wiki... — English: Professional writers recruit for Wikipedia writing classes for public (Photo credit: Wikipedia)

By the way, here’s a secret: if you do any of the above, you not only have a copyright, but you’re a published writer. No longer a wannabe. And that’s what I mean by needing fewer wannabes.

Know someone who needs help finding readers?

Now it’s time for the mercenary part of this post. Perhaps you know a wannabe-writer (or maybe more than one). For many folks, December is a time for remembering your friends and family members. You know the definition of “friend,” right?

The people who know you best, and hang around with you anyway

Often you thank these people at this time of year with gifts. Have I got a great idea for you! It’s a collection of words that Carole Jelen and I wrote called Build Your Author Platform: The New Rules. It came out in May, and it will help the wannabes in your life find the audience they’ve dreamed of, regardless of what they wanna write about. It comes in electronic and paper format (the paper is easier to wrap; some outlets may even be able to wrap it up for you).

I’ve got some handy links to the book on my Books page. You can also visit the Build Your Author Platform website for even more places to order.

May you all have a wonderful holiday season, and a 2015 where all the wannabes in your life become writers.