I recently got the chance to test out and review easyDITA‘s new WordPress publishing feature for TechWhirl. This web application lets technical communicators create web-based help using the Darwin Information Typing Architecture (DITA) and publish that content directly to a WordPress site. They’ve done a pretty nice job.
Focus, branding, search engine optimization… optimization schmoptimization, we say! Who says you can’t blog on whatever tickles your fancy? The key is to find the focus in your lack of focus.
Source: dailypost.wordpress.com
When I started blogging more than a decade ago, I really wanted to blog about anything that crossed my mind. The odd thing was that most of the things crossing my mind were about technology and software.
Now that I am conscious about using a blog to build my authority about topics I write about, I think hard before writing about other things that cross my mind, or just aren’t about open source software or the Internet. As you build your platform with your blog, you may encounter that dread “I’m losing focus” feeling in your head. Michelle Weber at WordPress.com’s The Daily Post reminds you that often, your audience follows you just because you’re you!
To reconcile these contradictory urges, Michelle gives some great tips for allowing your readers to focus on the topics they want to — and let everyone else enjoy everything you represent.
Posted by Richard_Foulkes
“Let’s say your site’s doing great. Rankings are strong, organic traffic is flowing and revenue is growing. Do you really want to undo all that hard work? I’m guessing not.
However, by thinking strategically, you can take the opportunity to improve a site’s performance after a redesign.”
Source: moz.com
Written for professional ‘search engine optimization’ specialists, this post will help you think about how to redesign your site with an eye to serving more potential readers.
Some of this may be too hard for DIY writers to implement on their own, but is useful for every web professional.
Happy New Year everyone!
