Need to learn more about LinkedIn, the mammoth professional networking site? Want to understand how to use LinkedIn to get your next job, or your next client?
This session was originally scheduled for last spring, but as with most social networking sites, much has changed over the summer. I’m updating the presentation.
You’ll find something valuable in this talk whether you’re new to the profession, a person working full-time or an independent consultant/contractor.
I’ll be focusing on three areas:
Enhancing your personal profile, with a few tricks many people miss. I’ll also be discussing setting up a company page for independent consultants.
Demonstrating your authority, skills, and talents by creating content through group participation and the new Professional Publishing Platform.
Using LinkedIn’s basic and advanced search to find your dream job! LinkedIn offers great tools to find people at companies you want to work for. I’ll also help you decide whether LinkedIn Premium is the right choice for you.
I’ll also be giving away a copy of Build Your Author Platform: The New Rules.
Hope to see you next week! If you have any questions or other topics you’d like to hear about, leave a comment here or on the STC-Wisconsin page.
If you’ve ever wanted to make a career as a book author, or simply want to improve your social-media savvy, mark the date: May 13, 2014. This is when BenBella Books releases Build Your Author Platform: The New Rules, by my marvelous agent and collaborator, Carole Jelen and yours truly.
What is Build Your Author Platform, you ask? A 14-step guide to finding an audience for your writing, nurturing that audience, and selling your books to them when the time comes. Among other things, we’ll tell you how to make Twitter, Facebook, Google+ and LinkedIn work for you.
Welcome to BuildAuthorPlatform.com
Friday, the book’s website went live! On the site, you can:
Can’t wait to see the trailer? Oh, alright, here it is:
Carole and I firmly believe this book will help any writer — published or not, Interested in traditional publishing or the indie/self-publishing route — establish authority, build an audience, and ideally sell a lot of books (paper or electrons) in the process.
Counting Down to May 13
Perhaps you noticed the countdown ticker over on the right side of the page. As time keeps flowing, you’ll see more stuff happening around here. I’ll be adding more information about the book over on the Books page in the coming days. Watch this site and BuildAuthorPlatform.com for events, giveaways and other fun stuff.
If you have questions about the book, getting started with your author platform or social media in general, feel free to comment here, or drop me a line.
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager